Nir Eyal Hooked Workbook

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Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products.

Nir is also an advisor to several Bay Area start-ups , venture capitalists, and incubators. Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.

 

 

Role

the visual designer/typesetter

Overview

I had the pleasure of designing the supplemental workbook for Nir Eyal to go along with his workbook. He was open to the format and type choices, but I knew I wanted it to be similar and legible for print of web. Inspiration was gained from Daniel Pink’s book. Dotted lines were used rather than solid lines so the reader wouldn’t be distracted when reading the content when filling in the workbook.

View full designed workbook version here (Ask me for password)

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